Pricing that counts people, not features
Every plan includes the core campaign tools. You pay for how many people are on your list; Scale and Max can remove ViralTree branding.
Plans
Billed every month. Annual savings apply to Growth, Scale and Max.
Starter
£0to start
No card needed
250 people free
Then £27/month for 1,000 total people, including your first 250. Billing starts at person 251 only if you authorised it. No time limit before then.
Start freeGrowth
£77/month
Cancel any time
5,000 people total
A first real campaign, or several at once — a venue’s season.
Start with Growth- Recommended
Scale
£129/month
Cancel any time
15,000 people total
A campaign moving on its own, or a multi-event brand.
Start with Scale Max
£219/month
Cancel any time
40,000 people total
A large waitlist, or a year of campaigns under one brand.
Start with Max
Every plan includes
- Unlimited campaigns
- Hosted sign-up page
- One-line embed snippet
- Your own sign-up questions
- CSV export
- Webhooks
- API
Plans differ by list size. Scale and Max can also remove ViralTree branding.
Plans at a glance
| Plan | People | Per month (monthly) | Start |
|---|---|---|---|
| Starter | 250 free, then 1,000 total | £0 to start, then £27/month | Start free |
| Growth | 5,000 | £77 | Start with Growth |
| ScaleRecommended | 15,000 | £129 | Start with Scale |
| Max | 40,000 | £219 | Start with Max |
All prices in GBP. Starter is monthly only. Larger plans offer annual billing, billed once — 9 months’ price for 12.
Questions
What counts as a “person”?
Someone stored on your list in a workspace. The same person joining several campaigns in one workspace counts once. The same email in another workspace counts again; we add all workspace totals across your organisation. Deleting a person reduces the stored count. There is no monthly or campaign reset. Clicks and campaigns are not billed.
What happens when I reach my limit?
Starter is free through your first 250 people, with a warning at 200. You can optionally add a card and explicitly authorise £27/month for 1,000 total people including the first 250. Billing starts when person 251 joins. Without authorisation, new sign-ups pause at 250 and everything you’ve collected stays where it is — every person, referral and answer is still in your dashboard, searchable and downloadable as a CSV. You’ll see how close you are well before you get there. Your list is yours on every plan.
Can I remove ViralTree branding?
ViralTree branding appears on Free, Starter and Growth share cards. You can remove it on Scale or Max.
Can I change plan or cancel?
Yes, from Team and plan. Revoke unused Starter authorisation before activation to prevent the first charge. For an active subscription, Stripe shows when cancellation takes effect; access continues through any paid period shown there, then you return to Free. There is no automatic refund or re-enrolment. Your data and exports remain available. Paid auto-grow is a separate setting: if enabled, Starter moves to Growth (£77/month) beyond 1,000 people.
How does this compare to Viral Loops?
We wrote the comparison ourselves, including the parts where they’re the better choice. Read the comparison.